Everything changed when NK signed AJin '84. Although they already had basketball shoes in their lineup, the AJera set the tone for what basketball shoes could be on and off the court. When you look at the legacy of AJthe player and the gear he wore, from the championships he won and records he broke to the 1s through the 18s and beyond, it's impossible to separate the athlete from the brand because they fed off each other. And that's what makes it so magical. People want to dress 'like Mike' because they want to be 'like Mike.' And sometimes all it takes is lacing up a pair of sneakers or throwing on a t-shirt.
